Monthly Minute Salon Coaching Video
A message from David Craggs, President of Professional Products Division for L'Oreal USA
"Working Together to STOP Diversion"
This video is also available on REDKEN.com

We are focusing on diversion this month, and
I want to help you with how to begin teaching
your clients about this industry-wide challenge.

Not long ago, on May 23, my salon, Imagine Salon in
Grand Blanc, Michigan  we eblasted our salon list of clients and
connected them to the blog on our website.  
Click here to read the
letter to our guests.  Take it...make it your own and let's join the fight
together to EDUCATE the consumer!   
This month's tips from Coach Shelly -
Thanks for your vote! Your answers will
help us learn what our visitors feel is
important, so that we can continue in our
efforts of providing the information you
need to grow your salon / spa business!
Crystal Focus Inc.
202 Astor Knolls Dr.
Ortonville, MI 48462
1-877-378-8212
Crystal Focus, Inc., is a Salon Success Coaching / Salon Consulting company located in Michigan, founded by Kristi Valenzuela, who
is an international speaker and author. Her national recognition as a top business strategy and motivational speaker is based on
years of hands-on business practices, which she has gradually developed into a beautiful system of success. She shares that
system of success in her speeches, books, and CDs with a down-to-earth approach that any true entrepreneur will cherish.  
A NOTE
from Coach Kristi
Diversion is a hot topic,
and it can heat up any
conversation about selling
professional products in
the salon.  
Doesn't it drive
you crazy when a client
says "thank you for
recommending _______
product, I picked it up at
the grocery store!".  Rather
than slipping into extreme
frustration, it's time to do
something about it!  The
only way to stop diversion
is to first educate
EVERYONE on what it is,
and why we need to stand
up for professional
products only being sold
by salons!
Are your clients buying the products you
sell at your salon somewhere else? Why?
If retailing is a struggle for you, you are
not alone! Many salon professionals find
retailing a challenge. Find out how Salon
Coach Kristi Valenzuela is helping salons
across the country by "Conquering
Retailphobia."
"Conquering
Retailphobia"

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Crystal Focus Monthly Coaching Video