SALON TOURS THAT SIZZLE!

TURN A SLOW DAY IN TO SALON SUCCESS

It is an intention of many salons to do a “tour” for new clients, but most salons fail to follow through. This is unfortunate because salon tours can pump up the profits for all departments in the salon. The top reason why salons do not complete the tours is due to not having a written TOUR PLAN for the salon tour guide.

Here’s how to make the salon tours start to sizzle:

1)  Prepare the tour guides!

 a.  All tour guides (this should include both front desk professionals as well as service providers!) should experience all services on the menu. This will help them add their own authentic experience examples to the tour script.

2)  Write the tour down!

a.  The tour script should start, end, and sound the same no matter who is doing the tour. To accomplish this, bullet point the main things to talk about in each area of the salon. Bullet points will help the tour guide to hit the key points of each department, and sound natural, not memorized.

3)  Look “tour ready”!

a.  Make sure the departments look as if they are on display. Nail tables, spa rooms, and stylist stations should look camera ready. Ask yourself, if SALON TODAY Magazine were here for a photo shoot of this area, would we be proud to have it on the cover?

4)  Always know the specials!

a.  If there is a “themed” pedicure, manicure, or other services – know how to talk about it.

b.  If there is a special service promotion, this should be featured on your tour.

c.  Offer openings available today – check the book before you go on tour!

d.  Share the retail specials.

5)  Team Synergy in Action! – Everyone can be a part of the tour success!

a.  Have a department specialist write the script for their department.

b.  Service providers should pamper the front desk and other team members with their services to make sure all services are understood and can be talked about in an exciting way.

c.  Always remember to introduce your clients to other service providers on the team. A client who has services in multiple departments has a higher rate of retention!